1. Keyword Optimized Anchor Text. Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined.

2. External Link Popularity. These are hyperlinks that point at (target) any domain other than the domain the link exists on (source). Make sure the websites that you link to are 100% relevant to your business and industry

3. H1 Titles. Optimizing your titles with keywords.

4. Good Content. Make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally.

5. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings.

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