2010
02.06
Search engine optimization (SEO) techniques designed to take a website to the top of a search can be the make-or-break factor for many new businesses.
It is also the web’s unfolding, and unregulated frontier. There are countless SEO strategists, consultants and self-professed experts who will claim they can zap your site to Google’s top 10 search results, for a price of course. Consultants commonly charge upward of $200 an hour, and most will pressure you to sign a contract that keeps them on retainer for months. Unscrupulous SEO firms not only make promises they can’t keep, the worst of them also use shady practices that might produce no traffic, deliver the wrong traffic or even get you banned from Google.
“The SEO business is 80 percent scam,” says Peter Kent, an internet marketing strategist and author of Search Engine Optimization for Dummies. “It’s very, very difficult to find a good firm.”
For the startup owner who isn’t well versed in webspeak, hiring an SEO consultant is one of the more vulnerable moments in launching a new business. So before shelling out thousands of dollars, it’s essential to understand what they do, when you need one (and when you don’t), how much you should pay, what you should you expect–and when you should fire them.┬áStay tuned for more.
(Excerpts taken from an article by Erin Weinger, Entrepreneur Magazine)

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